Top officials of President Obama’s reelection campaign have pulled back the curtain a bit on why, as public opinion polls were bouncing around during the 2012 race, they remained so certain that their strategy was working.
The reason: Massive amounts of their own polling — not just nationally and in individual states, but in nightly surveys of 9,000 likely voters across 10 battleground states.
Presidential campaigns rehash what worked and what did not in race for the White House
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Presidential campaigns rehash what worked and what did not in race for the White House
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Presidential campaigns rehash what worked and what did not in race for the White House
